There's a Twist in South Africa.
It’s here, the first event of the European Tour 2018. The BMW South African Open 2018 is being held at the Glendower golf club in Johannesburg and features one of the strongest local fields looking for the title on home soil. Not only is it the first event of 2018, it’s also the first co-sanctioned event of the year between the European Tour and The Sunshine Tour.
Twist Face was the talk on the range this week, with the TaylorMade Tour team on a busy schedule dialling in each player with new product. This week was not only focusing on the BMW South Africa Open, but also getting one step ahead of next week's being Abu Dhabi Golf Championship.
14 heads were taken out to South Africa from TaylorMade Europe HQ, one head per player who plays a TaylorMade driver and is playing in Abu Dhabi. Each player was shown the new Twist Face technology and whilst on the range, the TaylorMade Tour team conducted rigorous testing which light up the numbers on the Trackman, resulting in all 14 TaylorMade players switching directly into either a M3/ M4 Driver.
“As well as the dispersion, I've gained yardage... I didn’t expect that”
- Darren Fichardt
Each player noticed different improvements in their game. Players noticed added performance in ball speed, gains of up to 4mph, greater distance when striking the ball, but collective feedback and Trackman results showed better dispersion from the Twist Face technology.
“Its giving me better data on mis-hits...... M3 3 wood and M3 driver in the bag”
- Bradley Neil
Getting on the green
One thing to note about the Glendower Golf Club course is that it’s important to hit the fairways as the rough is dense throughout the course. The course boasts lovely kikuyu grass fairways with 64 bunkers, 27 on the front nine and 37 on the back nine and water hazards on 11 of the 18 holes. Accuracy is the key.
“My first practice round I missed one fairway and I drive the ball 345 yards off the tee, game changer”
- Dean Burmester
Hitting more fairways can be a game changer and our revolutionary new face curvature is designed to deliver a corrective face angle on off-centre impacts, which produces straight distance off the tee.
It’s time to see Twist Face out on the European Tour. With a strong South African field looking to take home the trophy on home soil, good luck to all #TeamTaylorMade.