TaylorMade Golf Company Formally Unveils GAPR™

Basingstoke, Hants. (July 17, 2018) – TaylorMade Golf, the industry leader in high performance product innovation and technology and creators of the original Rescue line of hybrids in 1999, announced today the debut of GAPR, a highly innovative trio of products with unique identities and performance deliverables providing golfers with the right clubs to fill gaps in the long game.

Nearly every golfer has a gapping challenge in the long part of their set; specifically, the difficult-to-manage yardage between the longest playable iron and the shortest metalwood. With a majority of players not comfortable hitting 3, 4 and even 5 irons consistently to precise yardages or with any dependable accuracy and 5, 7 and 9 woods often difficult to control, TaylorMade set out to engineer a line of products that allow golfers to get the distance, carry and control needed to fill these gaps. The result is GAPR, three distinct products which invite golfers to choose their shape, find their distance and bridge their gap.

In recent years, the majority of hybrid clubs have gradually evolved into extensions of the iron set or simply smaller fairway woods. Few compelling options for golfers to upgrade their hybrids exist unless they purchase them as part of an iron set. On Tour, the number of wood-style hybrids has steadily declined. Players are starting to adopt iron-style utility clubs and driving irons for better control and workability.

In each of the 3 different GAPR models, engineers have incorporated TaylorMade's innovative SpeedFoam technology, which was first introduced in the globally-successful P790 irons last autumn. SpeedFoam serves the dual purpose of generating ball speed while also dampening vibrations to create optimal sound and feel. SpeedFoam is injected into the club head in liquid form before expanding within the club, providing increased face support while maintaining the soft, solid sound and feel that golfers prefer. Additionally, strategically-placed ultra-low center of gravity in each GAPR model creates a hotter, higher launch for more distance and improved playability.

GAPR LO

Designed primarily for players with faster ballspeeds, GAPR LO is the smallest of the three models and features a low-forward CG for extreme distance with a mid-to-low trajectory. It’s driving iron-type shape has a players profile that allows for excellent flighting and workability, and the mid-thin sole width delivers maximum performance and versatility for the stronger player.

GAPR MID

Slightly larger in size than the GAPR LO, GAPR MID was designed with players of all skill levels in mind. Featuring a CG that is ultra-low and forward for maximum distance and a mid-high trajectory, GAPR MID has an iron face profile that inspires confidence and easy alignment and a medium-wide sole width for ease of play and versatility.

GAPR HI

Similar to the GAPR MID, GAPR HI was engineered for the widest range of players. The largest of the three models, GAPR HI features an ultra-low/back CG for maximum distance and a high, penetrating trajectory. Where the HI differs from the other 2 models is its shaping, which features modern Rescue™ shaping with a high-toe, peanut shaped clubhead. The dropped crown feature provides lower CG and improved alignment.

“More Tour players are adopting utility clubs to bridge the gap between their longest iron and shortest fairway wood. GAPR provides innovative options for players to confidently hit a specific yardage with a specific trajectory. With SpeedFoam, Loft Sleeve™ and Speed Pocket™ technologies, golfers have the performance and adjustability to finetune their long game for the right combination of distance, versatility and precision.”

— Tomo Bystedt, Senior Director Product Creation, Metalwoods