After a scintillating 2016 for the TaylorMade M2 family, we came back in 2017 promising improvements on an already outstanding product. The All-New M2 family delivers game changing performance through new design dynamics and Geocoustic technologies, allowing for a larger footprint, greater forgiveness and improved accuracy.
A number of high profile players, both from the TaylorMade stable and non-contracted players, made the switch into the All-New M2 and saw instant results. Jon Rahm won his first PGA Tour event at Torrey Pines and Sergio Garcia soon followed with a stellar performance in the Dubai Desert Classic, both with the M2 driver in the bag.
However, it’s not just the tour players recognising the performance benefits. Golfers across Europe are benefiting from the All-New M2 FaMily, seeing the driver, fairway wood, rescue wood and irons becoming the #1 selling models in the UK*.
Along with the consumers, the M2 FaMily has received outstanding reviews from a multitude of media partners. Martin Hopley from Golfalot.com gave the M2 Driver and Fairway a 5-star rating, stating “It does everything the previous model did, but in a better sounding and more forgiving package”. Charlie Lemay at GolfMagic.com stated “the TaylorMade 2017 M2 iron rockets off the face, and has a deep, powerful feel, matched by a rich, commanding sound” before awarding the M2 irons the GolfMagic Gold Award. The reviews are emphatic across the board.
The trifecta of Tour professionals, consumers and media are all seeing the fantastic benefits of playing the All-New 2017 M2 FaMily. Have you joined the FaMily yet?
(*Golf Datatech UK Retail Audit, On/Off Course Combined, Unit Share February 2017)